Internet marketing and online sales are seen as having a low barrier to entry, but any online business is competing against more than just the local competitors. To be successful, they have to be visible in the search engines. And to be successful in the search engines, they generally need to implement search engine optimization.
Search engine optimization, or Seo, comprises the strategy and tactics to increase a websites appearance in search engine results. The higher their website appears on the first page of results, the more visitors they can hope to convert. While you can garner some traffic from paid advertisements, statistically 70 percent of clicks are on organic links that partly come as a result of search engine optimization. In fact search marketing research points to the fact that people consciously avoid paid links.
Even traditional stores and businesses will have to consider their online presence as over 81 percent of U.S. internet users that are age 14 and older will browse and research products online. That represents an enormous source of traffic for sites using solid search engine optimization strategies as part of their customer attraction and retention systems.
In terms of dollar impact, by 2016 over half of all dollars spent in the retail sector will have been influenced from online content and marketing. Without proper search engine optimization, you risk losing potential customers and revenue to the businesses that are more visible in search results. Unfortunately the further you drop in the search engine results, the fewer visitors your site will see until you enact some search engine optimization tactics.
Recent trends are showing that online behavior is becoming further influenced by the prevalence of smartphones. Up to 64 percent of smartphone owners use their devices to shop online. That means that in store comparisons are going from an inconvenience to a revenue drain. By increasing the number of visitors to your products and services you have a greater chance of converting to sales.