If you are a web based business focused on online sales, and have yet to utilize search engine optimization, or SEO practices, you could be missing out on ton of potential business opportunities.

If you are unfamiliar with SEO, it is a series of practices that are designed to increase a websites’ visibility in search results, through free or “organic” listings.
According to Forrester Research, online sales are expected to grow from 7 percent of overall retail sales to close to 9 percent by 2016.

So what does this have to do with SEO, and you? According to online retailers and service providers, over 39 percent of all of customers come from search. If you are not showing up in search rankings, how will you be found? SEO means the difference between your competitors being found, or you. If you are leery of learning the field, but still want to increase online sales and revenue, considering working with an seo reseller, or deciding to outsource SEO, may be an option for you.

The beauty of outsourcing SEO is that you know the job is being done right. SEO has tons of rules to master, not to mention the 200 + requirements that Google has in place. Seo resellers also increase your chance of added revenue based on more consumer traffic. SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate. For a company thriving mainly in online sales, high visibility in rankings is almost imperative to your success. The search engine industry is worth approximately $16 billion USD, suggesting that not only should you be taking it seriously, but also that they must be doing something right.

Seo resellers can also help to adapt your site for users using smart phones and tablets. If a website is not optimized for cell phone access, that is a potential customer that has just left your page.

With so many elements of a business to take care of, why add SEO to your plate? Working with an Seo reseller can help your search ranking, without you having to commit to any added work, which is definitely something that should not be overlooked.